OpenX (company)
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OpenX is a programmatic advertising technology company.
Description
The company has developed an integrated technology platform that combines ad serving and a real-time bidding (RTB) exchange with a standard supply-side platform (SSP) ensuring the highest real-time value for any trade.
OpenX was founded in 2008[citation needed] and has raised over $75 million from Accel, Index, Samsung, Dentsu, and others.
See also
- Ad serving
- Real-time bidding - a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.
External links
- Official website
- OpenX (company) @ Wikipedia
