Ad serving
From Wiki @ Karl Jones dot com
Ad serving describes the technology and service that places advertisements on web sites.
Ad serving technology companies provide software to web sites and advertisers to serve ads, count them, choose the ads that will make the website or advertiser most money, and monitor progress of different advertising campaigns.
Ad servers are divided into two types: Publisher ad servers and advertiser (or third party) ad servers.
See also
- Real-time bidding - a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.
External links
- Ad serving @ Wikipedia
