OpenX (company)

OpenX is a programmatic advertising technology company.

Description

The company has developed an integrated technology platform that combines ad serving and a real-time bidding (RTB) exchange with a standard supply-side platform (SSP) ensuring the highest real-time value for any trade.

OpenX was founded in 2008[citation needed] and has raised over $75 million from Accel, Index, Samsung, Dentsu, and others.

See also

• Ad serving - technology and service that places advertisements on web sites.
• Real-time bidding - a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.

External links

• Official website
• OpenX (company) @ Wikipedia