Difference between revisions of "OpenX (company)"

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(Created page with "'''OpenX''' is a programmatic advertising technology company. == Description == The company has developed an integrated technology platform that combines ad serving and...")
 
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* [[Real-time bidding]] - a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.
  
 
== External links ==
 
== External links ==

Revision as of 10:16, 17 August 2016

OpenX is a programmatic advertising technology company.

Description

The company has developed an integrated technology platform that combines ad serving and a real-time bidding (RTB) exchange with a standard supply-side platform (SSP) ensuring the highest real-time value for any trade.

OpenX was founded in 2008[citation needed] and has raised over $75 million from Accel, Index, Samsung, Dentsu, and others.

See also

  • Ad serving
  • Real-time bidding - a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.

External links