Commercial character design

Commercial character design is the process of creating a character and utilizing it to enhance or publicize a commercial entity through design.

Applications

Businesses use characters which are designed to embody a brand image or enhance a sales campaign.

Applications for characters are found throughout the modern world:

• Advertisement billboards
• Murals
• Graphic marketing within interior spaces
• Animations on the Internet

Techniques

Techniques include:

• Two dimension (2D) design
• Three-dimensional design (3D)
• Computer modelling
• Traditionally sculpture

See also

• Animation
• Commercial art
• Design
• Graphic design
• Illustration

External links

• Commercial character design @ Wikipedia