Commercial character design

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Commercial character design is the process of creating a character and utilizing it to enhance or publicize a commercial entity through design.

Applications

Businesses use characters which are designed to embody a brand image or enhance a sales campaign.

Applications for characters are found throughout the modern world:

  • Advertisement billboards
  • Murals
  • Graphic marketing within interior spaces
  • Animations on the Internet

Techniques

Techniques include:

  • Two dimension (2D) design
  • Three-dimensional design (3D)
  • Computer modelling
  • Traditionally sculpture

See also

External links