Optimizely

Optimizely is a firm that makes customer-experience optimization software for companies.

The Optimizely platform technology provides businesses with the ability to conduct A/B testing, in which two versions of a page can be compared for performance.

Similarly, multivariate testing can also be done. Optimizely also enables personalization, which may be used for making data-driven decisions.

The personalization capability can be used for serving advertisements on webpages.

The firm's offering includes a testing product for websites (both desktop and mobile), as well as a testing solution for iOS apps.

See also

• A/B testing

External links

• Official website
• Optimizely @ Wikipedia