Interactivity

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Interactivity is the quality of being interactive.

Description

The term interactivity has differing uses in such fields as:

Multiple views on interactivity exist. In the "contingency view" of interactivity, there are three levels:

  • No interactive, when a message is not related to previous messages;
  • Reactive, when a message is related only to one immediately previous message; and
  • Interactive, when a message is related to a number of previous messages and to the relationship between them

One body of research has made a strong distinction between interaction and interactivity. As the suffix 'ity' is used to form nouns that denote a quality or condition, this body of research has defined interactivity as the 'quality or condition of interaction'.

These researchers suggest that the distinction between interaction and interactivity is important since interaction may be present in any given setting, but the quality of the interaction varies from low and high.

See also

External links