Search engine optimization
In web search engine terminology,Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results.
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Description
The results of search engine optimization are also referred to as "natural," "organic," or "earned" results.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
Targets
SEO may target different kinds of search, including:
- Image search
- Local search3
- Video search
- Academic search
- News search
- Industry-specific vertical search engines
Internet marketing strategy
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Editing techniques
Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Increase inbound links
Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
SEO services
The plural of the abbreviation SEO can also refer to "search engine optimizers," those who provide SEO services.
See also
- HTML
- Internet
- Internet marketing strategy
- Semantic HTML
- Title (HTML)
- Web design
- Web search engine
- Website
- World Wide Web
