Snowplow (software)

Snowplow is a marketing and product analytics platform.

Description

According to the official website, Snowplow does three things:

• Identifies website users, and tracks the way they engage with a website or web application;
• Stores users' behavioral data in a scalable "event data warehouse" you control: in Amazon S3 and (optionally) Amazon Redshift or Postgres;
• Leverages the biggest range of tools to analyze that data, including big data tools (e.g. Hive, Pig, Mahout) via EMR or more traditional tools e.g. Tableau, R, Looker, Chartio to analyze that behavioral data.

Core concepts

Snowplow is built around the following core concepts:

• Events
• Dictionaries and schemas
• Contexts
• Iglu
• Stages in the Snowplow data pipeline

Setting up Snowplow

The process of setting up Snowplow consists of:

1. Set up a collector;
2. Set up a tracker or webhook;
3. Set up enrich;
4. Set up alternative data stores.

See also

• Web application

External links

• Official website