Difference between revisions of "Snowplow (software)"
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* [https://github.com/snowplow/snowplow/wiki/1-General-parameters-for-the-Javascript-tracker General parameters for the Javascript tracker] | * [https://github.com/snowplow/snowplow/wiki/1-General-parameters-for-the-Javascript-tracker General parameters for the Javascript tracker] | ||
* [http://stackoverflow.com/questions/37476726/snowplow-warning-no-tracker-configured Snowplow: Warning: No tracker configured] @ Stack Overflow - code example using callback. | * [http://stackoverflow.com/questions/37476726/snowplow-warning-no-tracker-configured Snowplow: Warning: No tracker configured] @ Stack Overflow - code example using callback. | ||
| + | * [https://github.com/snowplow/snowplow/wiki/2-Specific-event-tracking-with-the-Javascript-tracker-v2.5#custom-structured-events 2 Specific event tracking with the Javascript tracker v2.5] | ||
[[Category:Software]] | [[Category:Software]] | ||
[[Category:Web design and development]] | [[Category:Web design and development]] | ||
Revision as of 09:32, 22 August 2016
Snowplow is a marketing and product analytics platform.
Contents
Description
According to the official website, Snowplow does three things:
- Identifies website users, and tracks the way they engage with a website or web application;
- Stores users' behavioral data in a scalable "event data warehouse" you control: in Amazon S3 and (optionally) Amazon Redshift or Postgres;
- Leverages the biggest range of tools to analyze that data, including big data tools (e.g. Hive, Pig, Mahout) via EMR or more traditional tools e.g. Tableau, R, Looker, Chartio to analyze that behavioral data.
Core concepts
Snowplow is built around the following core concepts:
- Events
- Dictionaries and schemas
- Contexts
- Iglu
- Stages in the Snowplow data pipeline
Setting up Snowplow
The process of setting up Snowplow consists of:
- Set up a collector;
- Set up a tracker or webhook;
- Set up enrich;
- Set up alternative data stores.
Iglu repository
An Iglu repository acts as a store of data schemas (Snowplow, currently JSON Schemas only).
Hosting JSON Schemas in an Iglu repository allows you to use those schemas in Iglu-capable systems such as Snowplow.
See also
- Amazon Redshift - a hosted data warehouse product, which is part of the larger cloud computing platform Amazon Web Services.
- Amazon Web Services
- Web application
External links
- Official website
- Configure the Scala Stream Collector - see Scala (programming language).
- General parameters for the Javascript tracker
- Snowplow: Warning: No tracker configured @ Stack Overflow - code example using callback.
- 2 Specific event tracking with the Javascript tracker v2.5
