Difference between revisions of "Snowplow (software)"
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According to the official website, Snowplow does three things: | According to the official website, Snowplow does three things: | ||
| − | * Identifies website users, and tracks the way they engage with a [[website]] or [[ | + | * Identifies website users, and tracks the way they engage with a [[website]] or [[web application]]; |
* Stores users' behavioral data in a scalable "event data warehouse" you control: in Amazon S3 and (optionally) Amazon Redshift or Postgres; | * Stores users' behavioral data in a scalable "event data warehouse" you control: in Amazon S3 and (optionally) Amazon Redshift or Postgres; | ||
* Leverages the biggest range of tools to analyze that data, including big data tools (e.g. Hive, Pig, Mahout) via EMR or more traditional tools e.g. Tableau, R, Looker, Chartio to analyze that behavioral data. | * Leverages the biggest range of tools to analyze that data, including big data tools (e.g. Hive, Pig, Mahout) via EMR or more traditional tools e.g. Tableau, R, Looker, Chartio to analyze that behavioral data. | ||
Revision as of 16:19, 17 August 2016
Snowplow is a marketing and product analytics platform.
Description
According to the official website, Snowplow does three things:
- Identifies website users, and tracks the way they engage with a website or web application;
- Stores users' behavioral data in a scalable "event data warehouse" you control: in Amazon S3 and (optionally) Amazon Redshift or Postgres;
- Leverages the biggest range of tools to analyze that data, including big data tools (e.g. Hive, Pig, Mahout) via EMR or more traditional tools e.g. Tableau, R, Looker, Chartio to analyze that behavioral data.
