Difference between revisions of "Search engine optimization"
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The plural of the abbreviation SEO can also refer to "search engine optimizers," those who provide SEO services. | The plural of the abbreviation SEO can also refer to "search engine optimizers," those who provide SEO services. | ||
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| + | == Getting indexed == | ||
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| + | The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. | ||
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| + | Two major directories, the Yahoo Directory and DMOZ, both require manual submission and human editorial review. | ||
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| + | Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links in addition to their URL submission console. | ||
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| + | Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled. | ||
== See also == | == See also == | ||
Revision as of 13:35, 4 November 2016
In web search engine terminology,Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results.
Contents
Description
The results of search engine optimization are also referred to as "natural," "organic," or "earned" results.
In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.
Targets
SEO may target different kinds of search, including:
- Image search
- Local search3
- Video search
- Academic search
- News search
- Industry-specific vertical search engines
Internet marketing strategy
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience.
Editing techniques
Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
Increase inbound links
Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
SEO services
The plural of the abbreviation SEO can also refer to "search engine optimizers," those who provide SEO services.
Getting indexed
The leading search engines, such as Google, Bing and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically.
Two major directories, the Yahoo Directory and DMOZ, both require manual submission and human editorial review.
Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links in addition to their URL submission console.
Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.
See also
- HTML
- Internet
- Internet marketing strategy
- Semantic HTML
- Title (HTML)
- Web design
- Web search engine
- Website
- World Wide Web
