Rubicon Project - Revision history

Karl Jones: /* Fastlane */

2016-08-17T16:53:13Z

‎Fastlane

Karl Jones at 16:52, 17 August 2016

2016-08-17T16:52:13Z

Karl Jones: Created page with "'''Rubicon Project''' is an online advertising technology firm based in Los Angeles, California. It helps clients optimize advertising revenue for web sites. == See also ==..."

2016-08-17T16:42:56Z

Created page with "'''Rubicon Project''' is an online advertising technology firm based in Los Angeles, California. It helps clients optimize advertising revenue for web sites. == See also ==..."

New page

'''Rubicon Project''' is an online advertising technology firm based in Los Angeles, California.

It helps clients optimize advertising revenue for web sites.

== See also ==

== External links ==

* [http://rubiconproject.com/ Official website]
* [https://en.wikipedia.org/wiki/Rubicon_Project Project Rubidon] @ Wikpedia

[[Category:Companies]]
[[Category:Web design and development]]

@@ Line 18: / Line 18: @@
 Fastlane is software for header bidding and bidder management.
-Features include:
+Rubicon Project describes the benefits of Fastlane:
 * Fully optimize and control your programmatic demand across all devices and formats.
 * Expose every impression to Rubicon Project’s unparalleled programmatic marketplace generating powerful competition at every priority level of your ad stack.
-* Receive the tools and flexibility you need to manage multiple header bidder partners, intelligently allocate your inventory, and exceed objectives of your agency and advertiser clients
+* Receive the tools and flexibility you need to manage multiple header bidder partners, intelligently allocate your inventory, and exceed objectives of your agency and advertiser clients.
 == See also ==

← Older revision		Revision as of 16:52, 17 August 2016
Line 2:		Line 2:

	It helps clients optimize advertising revenue for web sites.		It helps clients optimize advertising revenue for web sites.
		+
		+	== Header bidding ==
		+
		+	Header bidding is an online advertising methodology.
		+
		+	# When a user visits a page, code in the page header calls programmatic demand sources to bid on the impression
		+	# An auction is run to determine the actual market value for the impression
		+	# The bid information is sent back to the page
		+	# The bid and all the other standard targeting is sent to the ad server
		+	# The bid helps the ad server better determine which line item should serve
		+	# The relevant ad is served to the user
		+
		+	== Fastlane ==
		+
		+	Fastlane is software for header bidding and bidder management.
		+
		+	Features include:
		+
		+	* Fully optimize and control your programmatic demand across all devices and formats.
		+	* Expose every impression to Rubicon Project’s unparalleled programmatic marketplace generating powerful competition at every priority level of your ad stack.
		+	* Receive the tools and flexibility you need to manage multiple header bidder partners, intelligently allocate your inventory, and exceed objectives of your agency and advertiser clients

	== See also ==		== See also ==